BEHSA

Behsa is a specialized dental and maxillofacial clinic where trust and clarity are essential. The existing identity lacked a scalable visual system capable of supporting both physical and digital environments.

The logo was redesigned based on the linear structure of the Persian word BEHSA “بهسا”. When treated as form rather than typography, the structure suggested a human face profile, forming the foundation of the identity system.

A controlled color system and pattern language were developed and applied across environmental graphics, print materials, and digital touchpoints to ensure consistency and clarity throughout the clinic experience.

Scope of Work
• Logo design and visual identity system
• Color system and pattern language
• Print and physical brand applications
• Environmental graphic design
• Social media visual direction and photography