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Dr PEGAH
Project type
Personal Brand Identity & Visual System
Date
2026
Location
Calgary, Canada
This project focused on creating a clear and minimal personal brand identity for a dentist with an international professional outlook. The goal was to move away from common dental clichés.
The project began with signage design and expanded into a complete visual identity system developed for consistent use across physical, digital, and social platforms.
The core concept was built from the letter “G” in Pegah, transformed into a subtle curved gesture suggesting confidence without literal dental imagery.
Scope of Work
• Logo design and visual identity system
• Color palette and typography
• Brand guidelines
• Clinic signage
• Social media visual direction
