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MEHR O MAH
Project type
Visual & Brand System Design | Environmental Graphic Design
Date
2019
Location
Iran
Mehr o Mah is a large urban food court designed as a shared public space. The project focused on creating clarity and consistency within a busy environment through a unified brand system.
Spatial planning, branding, and user experience were developed as a single system. A zigzag layout supported circulation, while visual elements reinforced wayfinding and vendor distinction.
A warm color palette and modular visual language were applied across signage, menus, packaging, and environmental graphics to maintain consistency at scale.
Scope of Work
• Brand identity and visual system design
• Logo system and sub-brand development
• Color palette and visual language
• Environmental graphic design and wayfinding
• Signage, menus, packaging
