PRIME TRANSITION COACHING

Prime Transition Coaching is a retirement coaching practice focused on supporting people as they enter a new stage of life. The goal was to position retirement not as an ending, but as the beginning of a meaningful new chapter through a calm and professional visual identity.

The brand identity was developed from the ground up as a complete visual system. The challenge was translating the concept of transition into a restrained visual language that feels human and reassuring without becoming decorative or sentimental.

The practice later entered a long-term content partnership with Advisor.ca, a leading Canadian financial industry publication, positioning Prime Transitions Coaching as a leading voice in the retirement coaching space.

The core mark was built from the letter “P,” shaped to suggest both a cocoon and a butterfly. A controlled color palette, structured typography, and flexible layout system ensure consistency across print, digital, and social touchpoints.

Scope of Work
• Brand identity and visual system design
• Logo development
• Color palette and typography system
• Brand guidelines
• Print and digital applications
• Social media visual direction