RUBIKA

Rubika is a large social media platform built around digital communication. Inspired by the Rubik’s Cube, the brand required a flexible system to connect digital services with physical workspace design.

The project began with environmental graphic design and expanded into extending the brand’s visual identity. A service-based color system was developed to distinguish platform features.

Custom characters and a doodle-based visual language were applied across physical and brand materials, transforming the office into a cohesive and human-centered environment.

Scope of Work
• Visual identity extension
• Service-based color system
• Character design and illustration language
• Environmental graphic design
• Print and digital brand applications