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SAMAN INSURANCE
Project type
Brand System Development & Market Expansion
Date
2022
Location
Baghdad, Iraq
When Saman Insurance expanded into Iraq, the project required more than translating an existing identity. The new branch needed a fully operational visual system aligned with the Iranian parent brand while adapted to a different linguistic and cultural context.
Rather than redesigning the brand, the project focused on extending it into a structured, scalable system. English and Arabic logotypes were developed to harmonize with the original Persian identity. Corporate colors were preserved, and a grid-based layout system ensured consistency across all applications.
The identity extended beyond stationery into environmental and spatial deployment. Illuminated signage was developed using layered plexiglass materials, and a modular campaign display system was designed for long-term use, including both print and projection formats.
A bilingual annual performance report was created in English and Arabic, supported by a custom icon system and separate print and digital outputs.
Scope of Work
Brand system adaptation
English and Arabic logotype development
Mini brand guideline
Corporate stationery and print system
Environmental signage design and supervision
Modular campaign display structure
Bilingual annual report design
