SUB ZERO

Sub Zero was an Italian gelato brand developed for a retail unit inside a classical food court environment. The objective was to create a complete visual identity system from the ground up, positioning the brand as refined, contemporary, and scalable within a fixed architectural space.

The identity was built around the concept of “sub zero” as controlled cold precision. A minimal logo structure, pastel blue and pink color system, and a repeating dotted pattern formed the foundation of the visual language. The system balanced structural clarity with softness to reflect freshness, delicacy, and premium quality.

The visual system extended across interior branding, environmental graphics, packaging, motion menu screens, and a mobile sales van. A character illustration layer was introduced to support customer engagement while maintaining system consistency across physical and digital touchpoints.

Scope of Work
Brand identity and visual system design
Logo development
Color palette and pattern language
Environmental graphic design
Interior visual branding
Packaging design
Menu and print system
Motion menu graphics
Character illustration system
Mobile van branding
Loyalty and gift card design