TEJ

TEJ operates in the field of airport control tower equipment. Following a leadership transition, the company initiated a rebranding process to align its visual identity with a renewed industrial and technological direction.

The logo was developed using aerodynamic geometry inspired by aircraft silhouette logic. The letterforms T, E, and J were integrated into a single dynamic structure to suggest movement, direction, and engineered precision.

A high-contrast black and yellow color system was introduced to communicate industrial clarity, technical accuracy, and high visibility within professional environments.

The visual system extended across corporate stationery, exhibition materials, and printed applications, establishing a consistent and modern industrial presence.

Scope of Work
Brand identity and visual system design
Logo development
Color system definition
Typography selection
Stationery and exhibition materials