TIM TASSO

This project was created for a DJ at the beginning of a long-term professional journey. The goal was to develop a visual identity that feels intentional and future-facing, while avoiding common clichés often associated with music branding.

The design process was grounded in typography, treating the name as the primary visual anchor of the identity. This approach allowed the system to remain simple, flexible, and adaptable across different contexts without relying on excessive graphic elements.

The final symbol was built from the combination of two “T” letters, forming a gate-like structure. The form references East Asian gate architecture, subtly acknowledging the artist’s dual Asian cultural background. The circular element behind the symbol refers to vinyl records and a rising sun, representing both music culture and the beginning of a new professional path.

Scope of Work
• Logo design and custom logotype
• Symbol development and concept refinement
• Color palette and visual identity system
• Visual brand guidelines